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CASE 54

Scroll & Show Growth Lab

SEO, Analytics, and Digital Content Operations

Professional experienceScroll & Show product
Project overview

From operating need to a usable digital system.

Visibility, measurement, content, and advertising strategies connecting acquisition to forms, leads, and business operations.

Business challenge

The goal was to turn websites, content, and data into a measurable growth system rather than run disconnected activities without a unified performance view. Technical SEO, page architecture, keywords, metadata, and internal linking.

Critical flowSearch and behavior analytics with event and conversion tracking.
Solution approach

What we designed and delivered

Product structure, workflows and operational controls translated into an executable experience.

  1. Technical SEO, page architecture, keywords, metadata, and internal linking.
  2. Search and behavior analytics with event and conversion tracking.
  3. Search and social campaigns, targeting, and remarketing.
  4. Long-form articles, service pages, designs, stories, and short video.
  5. KPIs for conversion, acquisition cost, lead quality, and response speed.

Technology & capability

Technical SEOAnalyticsPaid MediaContent StrategyConversion Tracking

The engagement produced reusable capability for similar projects, with a unified view of performance and optimization opportunities.

UI / UX journey

Interfaces built around real roles and tasks

Concept UI/UX visualizations based on the documented project scope.

01

Growth Overview

Technical SEO, page architecture, keywords, metadata, and internal linking.

02

SEO Workspace

Search and behavior analytics with event and conversion tracking.

03

Content Calendar

Search and social campaigns, targeting, and remarketing.

04

Analytics & Attribution

Long-form articles, service pages, designs, stories, and short video.